While working at CDW last year, I started using google alerts to keep up to speed on what was happening with my clients’ businesses. Since then I have found many uses for this powerful tool. Its not one of google’s most popular or well known features, so I thought I would share this with those who have never heard of it.
Check out http://www.google.com/alerts to get started. You can add criteria for google to search the web for and send you articles, blog entries, news releases, etc… based on a few options and settings. For example I have alerts set for “Afghan National Army,” “Camp Alamo,” and “JoeGeis.” By the way, there is a pro surfer out there with the same name as me. I get a lot of results for him, lol. I wonder if he would like to trade places?
Anyway, it’s a great way to get information on topics that arent super popular or easy to find. For example, I wouldn’t set up an alert for something like “Obama,” or “Afghanistan.” You would just get too many results. A lot of the time the info isnt quite what I’m looking for, but its easy and does turn up some real nuggets at times.
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